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Corduroy Media

Aruba Brand Identity Video: Our Vision

Our dear friends at Aruba Networks approached us to conceptualize and produce a new brand identity video that represents their hold on the forefront of technology as today’s leading innovators of mobile and IOT. We couldn’t have been more excited. We pitched a gritty treatment involving a motorcycle, industrial warehouse and a ton of interactive animation. With 6 weeks from the sign-off on the treatment to final execution, it took all hands on deck at Corduroy Media to create Aruba's Vision of tomorrow’s digital workspace. We have been so thrilled with the response we have gotten. The brand film was used to proceed Dominic Orr, President, Aruba, a Hewlett Packard Enterprise company keynote at HPE's Global Partner Conference. The film is also playing in infinite loop on the Aruba Networks website. Check out the final video and behind the scenes photos below.


Our Vision




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