Independence Defined Commercial & Brand Film
Heffernan Insurance Brokers

Services: Brand Strategy, Campaign Development, Copywriting, Content Creation, Video Production, Post-Production

PROBLEM

Heffernan Insurance Brokers wanted to raise their brand awareness in key metro markets.

INSIGHT

Through narrative strategy sessions with leadership, we identified a key differentiator that spoke to emotional values: The company is independent and employee-owned.

SOLUTION

Create cinematic content featuring real independent business owners and clients to align the brand with the independent spirit. The different assets are optimized for web, broadcast, and in person.