This Good Feels Good Branded Content Series
Haggar Clothing Co.

Services: Content Strategy, Brand Strategy, Narrative Strategy, Campaign Development, Project Management, Content Creation, Video Production, Post-Production

PROBLEM

Haggar was competing on price. They understood they needed to connect with their audience on a deeper level of values to create a brand connection.

INSIGHT

Suits represent a huge opportunity gap in The United States. Those who don’t have the access or knowledge on how to dress professionally get left behind.

SOLUTION

We discovered and developed partnerships with people and nonprofits where clothing helped create upward mobility. We then created moving short form content for many platforms on the stories we unearthed.