Bring Brand Values to Life
We worked with Haggar Clothing on a two year branded content campaign where we sourced and developed original, editorial style stories that leveraged the brands emotional values. This ten part series used the power of emotive storytelling to build brand awareness and performance.
Haggar Clothing: This Good Feels Good Campaign
360° Storytelling
One of our agency partners, RSE, asked us to collaborate with them to create a complete wrap-around campaign for the California Department of Public Health to encourage public adoption of COVID safe health practices, such as getting a complete Vaccine. This campaign included broadcast TV commercials, radio, print and out of home.
California Dept. of Public Health: Fomo Fingers Campaign
Connect To Audiences
Corduroy Media was engaged by one of our long-time clients, Simpson Strong Tie to develop and execute a creative video approach to connect with existing customers, highlighting the benefits of using their newly launched customer sales portal. We developed audience insights, campaign strategy and content to intimately speak to a niche audience.
Simpson Strong Tie: Customer Portal
Build Brand Into Story
Using our Brand Narrative Discovery Framework, we worked closely with our friends at Nutanix to uncover and elevate the annual brand film. After helping the team launch a rebrand in 2023 it was to deliver an authentic story that educated a skeptical audience, while still captivating their attention.
Nutanix: 2024 Brand Film
Engaging Experiences
Built and captured in our very own studio in Downtown Oakland. Snowflake engaged us to create and produce a high-impact virtual summit. Since then we have worked with a host of clients to create immersive experiences, both virtual and in real life.
Snowflake Summit
Original Content Creation
An original content YouTube series highlighting diverse storytellers and musicians from Oakland, The Bay Area and beyond. What started as a pandemic era passion project and a way to help support, promote and encourage local artists, has turned into a full fledged live activation and YouTube series. A mix of live musical performances and in-depth conversations with creators, this series focuses the spotlight on true change makers in music, entertainment, film and the arts.
Live from Mama Dog Studios: Youtube Series
Strategy
Don’t wait until you’ve made it to decide what to do with it. Let us guide your content strategy, and then use it to inform our creative approach. Creative content is fun, but if it doesn’t support your overall strategy it’s useless. By starting with strategy first we can ensure that our creative delivers on strategy.
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Brand Strategy
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Narrative Development
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Content Strategy
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Campaign Strategy
Don’t wait until you’ve made it to decide what to do with it. Let us guide your content strategy, and then use it to inform our creative approach. Creative content is fun, but if it doesn’t support your overall strategy it’s useless. By starting with strategy first we can ensure that our creative delivers on strategy.
✓ Brand Strategy
✓ Narrative Development
✓ Content Strategy
✓ Campaign Strategy
Strategy
Creative
We don’t work in-house at your company - and that’s a good thing. Oftentimes it takes an outside perspective to cull out and elevate unique creative. Our collaborative process aims to clarify and synthesize brand knowledge and experience held by those that know it best, elevating key attributes for the purpose of creating story driven assets.
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Campaign Creation
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Content Creation
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Video Production
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Design
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Post-Production
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Animation/VFX
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Copywriting
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Project Management
We don’t work in-house at your company - and that’s a good thing. Oftentimes it takes an outside perspective to cull out and elevate unique creative. Our collaborative process aims to clarify and synthesize brand knowledge and experience held by those that know it best, elevating key attributes for the purpose of creating story driven assets.
✓ Campaign Creation
✓ Content Creation
✓ Video Production
✓ Design
✓ Post-Production
✓ Animation/VFX
✓ Copywriting
✓ Project Management
Creative
Production Facility
In an era of virtual production and virtual companies, and a lot of virtual production companies, we are proud of the fact that Corduroy Media is headquartered in an 8,500 sq ft. production facility in the heart of Oakland. We call it the Mama Dog Studios Production Hub. When you have all the tools and space that you need for production high-level creative at the tip of your fingers you can remove all the roadblocks to maximizing ROI when creating world class assets.
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Sound Stage
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Photo Studios
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Production Gear
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LED Virtual Volume
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Mix/Master Room
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Edit Bay
In an era of virtual production and virtual companies, and a lot of virtual production companies, we are proud of the fact that Corduroy Media is headquartered in an 8,500 sq ft. production facility in the heart of Oakland. We call it the Mama Dog Studios Production Hub. When you have all the tools and space that you need for production high-level creative at the tip of your fingers you can remove all the roadblocks to maximizing ROI when creating world class assets.
✓ Sound Stage
✓ Photo Studios
✓ Production Gear
✓ LED Virtual Volume
✓ Mix/Master Room
✓ Edit Bay
Production Facility
Performance Marketing
Whether it’s our creative or yours, we work hard to ensure that we are not just executing on an idea, but constantly iterating so the core message is expressed in the most effective and compelling way possible. We take our job as creative consultants very seriously and “own” every step of the production process while building in numerous opportunities for collaboration and feedback from our client partners.
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Content Optimization
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Media Buying
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Analytics and Reporting
Whether it’s our creative or yours, we work hard to ensure that we are not just executing on an idea, but constantly iterating so the core message is expressed in the most effective and compelling way possible. We take our job as creative consultants very seriously and “own” every step of the production process while building in numerous opportunities for collaboration and feedback from our client partners.
✓ Content Optimization
✓ Media Buying
✓ Analytics and Reporting
Performance Marketing
