IEM: Featuring the New VESTA
Clients: IEM
Production Services:
- On Location Video Capture
- Post-Production Services
- Pre-Production Concept Development
- Pre-Production Logistics Planning
- Production Crew & Equipment
- Production: Creative Direction
Need:
Industrial Electric Manufacturing, or IEM, approached us with several video needs. Each show needed to re-infoce their re-branding efforts as a thought leader and innovator in the Electric Manufacturing Industry.
Solution:
We began working with the IEM marketing team during the early stages of concept development and identified 3 key stories they wanted to tell. One, a client testimonial video featuring one of the nations largest electric contractors, Cupertino Electric. Two, a product demo video featuring their newly released VESTA power distribution unit. Finally, they needed a company wide promotional video that told the “new” IEM story.
Director’s Notes:
“IEM is a fantastic company. Started 30 years ago in the heart of Silicon valley, it has grown and changed – matching the needs of the ever expanding technology community in the South Bay. A real joy to work with – they are committed to innovation in their field and they want to lead the way.” – Carl D. Brown
